Risk management is a critical part of being in business today. Many Chiropractors are looking for the best new marketing plan or gizmo. Telling the chiropractic story at marketing events, sharing your experience as a chiropractor, and inspiring attendees to come under chiropractic care in your office is a fantastic way to grow your practice. But many doctors are living in fear or completely oblivious about the compliance issues that can accompany marketing today. Seems like since the discovery of Chiropractic, offering a free exam, and/or x-rays has been one of the best ways to help patients learn what chiropractic care can do for them. Unfortunately, this process runs afoul of certain Federal and State regulations that prohibit inducements. You want to be compliant but are not sure how to continue marketing in this way AND stay compliant with all the rules. All is not lost!
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Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.