Now more than ever, chiropractors, like nearly every other segment of the economy, are in the experience business. Dr. Nathan Unruh describes how the chiropractic profession is well-positioned to thrive in what’s called the Experience Economy. Coming out of the coronavirus crisis, what you do today is what your patients will remember tomorrow. We operate in a highly competitive health care marketplace, with lowered reimbursements and higher levels of risk. You will learn the “why’s” and “how’s” of attracting, training, and retaining a world-class team in order to create a world-class patient experience. That’s where you will differentiate yourself. That’s where you will thrive. It’s about experiences. Not things.
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Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.