Dr. R. A. Foxworth, FICC, MCS-P
It will come as no surprise to you that one of your members’ biggest problems is feeling helpless in the face of patients who run out the door the day their insurance runs out.
Even patients who are the most devoted to chiropractic are understandably focused on the cost of their care. They look to their insurance to cover a percentage of their costs, but with most third-party payers allowing only six to 15 visits a year (and that latter figure is generous), they assume that once their insurance company will no longer pay, they can no longer afford their care.
That’s not surprising. If patients are paying attention to their Explanation of Benefits (EOB), they’ve seen that $90 or $100 figure, and they assume that’s what they’d be paying out of pocket once insurance coverage ends for the year. In many chiropractic offices, they do.
But what if your members could keep post-insurance, out-of-pocket payments approximately the same amount as their patients’ co-pays? They can, by offering legal and compliant discounts using a Discount Medical Plan Organization like ChiroHealthUSA. This program allows doctors to legally offer simple, discounted fees, as well as capped fees for new patient and routine visits.
Imagine the difference when your members’ CAs can tell patients that the doctor has recommended 30 visits, their insurance will pay for 15 of them, but that the office has a solution: a ChiroHealthUSA discount medical plan membership. It costs the doctor nothing, and it costs the patient just $49 a year to cover their whole family. It also means the difference between having to pay full freight for their care and only having to pay $40 or $50 per visit, often the same amount as their insurance co-pays.
Patients understand how membership discounts work. In fact, we like to explain ChiroHealthUSA as being “like a Sam’s Club for chiropractic care.” It’s simple, it’s cost-effective, and it works. That’s why over 3,000 DCs and 300,000+ patients across the country are ChiroHealthUSA fans.
Sometimes seeing is believing. We have several short videos that explain how ChiroHealthUSA can help doctors grow their practices without spending a dime.
ChiroHealthUSA actively supports state associations. If your association is already working with us, thank you! And, please give us a call if you or your team needs a refresher on how we can work together to keep your members educated, informed, and generating revenue for your association. If your association isn’t on board yet, give us a call today and join your colleagues in 30 other states who have already found out how ChiroHealthUSA can help keep your members educated, engaged, and supporting YOU!
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Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.