Four Ways to Promote Your Practice on Social Media
by Ray Foxworth, D.C., FICC President & Founder, ChiroHealthUSA If you think marketing on social media won’t benefit your practice, think again. Marketing has changed dramatically since I started my practice over 34 years ago. Sure, marketing is still about...
Innovations in Employee Training Can Keep Everyone Up to Speed
Share this page: If your clinic trains employees by flopping down a stack of papers to read, or by forwarding them a list of not-so-updated documents to pore over, you may be thinking, “There’s got to be a better way.” You’d be right. As we prepared to open a second...
That’s Not How It Works – Avoiding Federal Regulations by Not Treating Federally Insured Patients
Share this page: No matter where I speak, I always have doctors who point out that they are no longer treating Medicare and Medicaid patients in their practices in order to prevent any violations of state and federal anti-kickback rules. The reality is, as doctors...
Attracting the Millennial Market
Share this page: Born between 1981 and 1996, the tech-savvy Millennial generation of 75 million is about to overtake baby boomers as America’s largest age demographic (Evans, 2018). As business owners, it is important to know what they think when it comes to making...
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Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.