Hyper-Local Marketing: Boost Your Chiropractic Practice and Establish Your Brand
by Mark Sanna, DC, ACRB Level II, FICC • President & CEO Breakthrough Coaching • Hey there, chiropractors! Are you ready to take your practice to new heights and become the go-to chiropractor in your local community? Well, get...
5 Strategies to Become The “Top Doc” In Your Area
by Noah St. John, PhD • The Father of AFFORMATIONS® and “The Mental Health Coach to The Stars.” • In the ever-evolving world of chiropractic care, becoming the top doc in your area isn’t just about healing hands—it’s about strategic excellence. The most...
Ensuring Timely Access to Medical Records: HIPAA Concerns
by Mario Fucinari • DC, CPCO, CPPM • In healthcare, access to medical records plays a pivotal role in delivering effective and efficient patient care. Timely access to these records not only empowers patients to take control of their health but also...
Navigating Social Media: Maintaining Boundaries for Chiropractic Professionals
by Mark Sanna, DC, ACRB Level II, FICC • President & CEO Breakthrough Coaching • Hey there, chiropractors and chiropractic practice team members! Today, we’re diving into an important topic that has become increasingly...
▶︎ 
Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.