by Ray Foxworth, D.C., FICC •
President & Founder, ChiroHealthUSA •
At the start of every year, health insurance deductibles reset, often leaving patients feeling overwhelmed about the out-of-pocket costs they may incur before their insurance coverage kicks in. For chiropractors, this provides a timely opportunity to discuss ChiroHealthUSA, a program designed to alleviate some of this financial burden while ensuring patients continue to prioritize their health. Additionally, it’s an ideal time to remind existing members to renew their ChiroHealthUSA memberships to continue enjoying the benefits.
Understanding Patient Concerns
Many patients, especially those who rely on regular chiropractic care, may hesitate to schedule appointments early in the year due to the high cost of meeting their deductibles. This hesitation can lead to lapses in treatment, potentially worsening their conditions. As a chiropractor, addressing these concerns proactively demonstrates empathy and positions you as a trusted healthcare partner. By introducing ChiroHealthUSA, you can offer a practical solution that empowers patients to continue care without financial stress.
What Is ChiroHealthUSA?
ChiroHealthUSA is a network that works with a discount medical plan that offers significant savings on chiropractic services. Patients can access affordable treatment for a low annual membership fee, helping them manage healthcare expenses more effectively. It’s an excellent option for patients with high-deductible health plans, limited insurance coverage, or those paying entirely out of pocket.
The Benefits for Patients
When discussing ChiroHealthUSA with your patients, emphasize the key benefits:
Affordability: Members receive discounted fees for chiropractic services, making care more accessible even when insurance deductibles have not been met.
Transparency: Patients know the exact cost of services upfront, eliminating surprises and fostering trust.
Flexibility: The membership covers the entire household, providing additional value for families seeking care.
Continuity of Care: By reducing financial barriers, patients are more likely to stick to their treatment plans, improving long-term outcomes.
Renewal Benefits: Remind existing members to renew their ChiroHealthUSA memberships at the start of the year to ensure uninterrupted savings and benefits.
How to Introduce the Conversation
Timing is everything when introducing ChiroHealthUSA to your patients. The beginning of the year is ideal, as patients are already grappling with the realities of deductibles. Here’s how to approach the conversation effectively:
Be Proactive: Start by sending out an email announcing your participation in ChiroHealthUSA. We already have the content drafted. Just email us for a copy of the letter.
Educate During Visits: Discuss health insurance deductibles during initial consultations or routine appointments and explain how ChiroHealthUSA can be a valuable alternative.
Provide Resources: Have brochures available in your office for patients. If you need more, you can easily order them online at no charge or call our office. Ensure your staff is trained to answer questions and assist with enrollment or renewals. If you need refresher training, give us a call.
Building Trust and Loyalty
Introducing ChiroHealthUSA helps patients manage their healthcare costs and strengthens their relationship with your practice. Patients will appreciate your efforts to provide cost-effective solutions, making them more likely to stay loyal and recommend your services to others. Reminding existing members to renew their memberships further solidifies their trust in your practice and ensures they continue to benefit from discounted care.
Many patients find navigating the complexities of health insurance at the start of the year challenging. By offering ChiroHealthUSA as a solution and reminding patients to renew their memberships, you’re addressing their financial concerns and reinforcing your commitment to their well-being. Proactively discussing this program ensures your patients feel supported, valued, and motivated to prioritize their health all year.
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Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.