Personal injuries are often the public’s first connection with chiropractors, and it’s why chiropractic is PI’s lead medical specialty. PI can also become the most profitable business segment for providers like you. Yet, how to build and manage a PI business has rarely been taught through formal or continuing education. And not knowing how to fight back against PI attorneys makes that job even harder. It doesn’t have to be that way.
Over the past decade, Michael has helped hundreds of providers in thousands of matters recover millions in fees they rightly deserved. Pulling from that experience, he’ll explain why treating PI patients on lien makes financial sense and how PI can become the cornerstone of a growing chiropractic practice. When done the right way, PI can become not only easier but personally and professionally rewarding.
▶︎ 
Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.