Chiropractors have a simple desire: to help a lot of people and build a profitable business as a result. Giving people what they want seems to be the most obvious way to achieve this, but is it? What people WANT is to feel better yesterday and have someone else pay for it. What they NEED is to function better, forever and be responsible for it.
In this webinar, Dr. Jackson will demonstrate how you can close the gap and get patients to want what they need… so much so that they are willing to pay cash for it and bring their entire family in for care.
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Why is the Discount Challenge prize amount $15,024? Because that is the average “per-occurrence” fine for Medicare inducements. That’s not $15,024 per patient, that’s not per provider, that’s PER VISIT. Stinks, doesn’t it? To us, the prize amount is worth the investment if we can help our profession better understand proper discounting.