Don’t Be Out of Luck in the New Year

Dr. R. A. Foxworth, FICC, MCS-P

Many states just finished their annual health insurance enrollment last month, leaving potential patients newly conscious of their copays and horrifyingly aware of their often outrageous deductibles. This time of year, more than ever, your member doctors are getting shopper calls from potential patients with just one question: does the doctor participate in their healthcare networks?

For far too many of your members, simply answering “no” means that potential patients will just hang up and move on to the next chiropractor on their lists. And so “out of network” translates to “out of luck.” This isn’t just conjecture. A recent survey shows that 70% of insured patients will only see an in-network provider. And when Dr. Mom, the decision-maker of the household is surveyed, that number shoots up to 83%.

It’s not hard to understand why. People are already paying hundreds and often thousands of dollars a year to see an in-network provider. They’re not inclined to spend even more on an out-of-network provider, no matter how highly recommended the doctor might be.

Wouldn’t you like to give your “out-of-network” members a way to compete? You can. Urge them to join ChiroHealthUSA, a network that works in conjunction with a Discount Medical Plan Organization (DMPO). ChiroHealthUSA providers can legally and compliantly cap new patient and routine office visits, usually for less than patients would pay even to see an in-network provider.

Let’s say a prospective patient calls one of your state association members shopping for care. He asks if the doctor participates in XYZ plan, but instead of being told no, the front desk CA asks what his copay is, and explains that an office visit might actually turn out to be less than that. He says it’s $50.00.

The response here is simple and effective: “The doctor doesn’t participate with XYZ plan, because of the limits it puts on your care and the paperwork hassles it puts you through. That’s why he joined ChiroHealthUSA. You can join for $49 and it covers you and your family for a whole year. The most your first visit will be is $125, and the most any routine visit will be is $45—that’s actually less than your copay. Let’s set you up with an appointment and see if the doctor can help!” With ChiroHealthUSA in place, “out of network” no longer means “out of luck” for your members!

Insurance has gotten so unwieldy and expensive that it’s no surprise that people’s healthcare choices are motivated by cost. Instead of fighting that reality, it’s so much more effective to work within that paradigm, and offer patients an alternative that costs the same or even less than their deductibles or copays when they see an “in-network” provider.

ChiroHealthUSA is such an obvious and simple solution that sometimes doctors wonder if there’s a catch. There isn’t. And it is so easy for them to see for themselves. We have several short videos that explain how ChiroHealthUSA can help doctors grow their practices without spending a dime.

ChiroHealthUSA actively supports state associations. If your association is already working with us, thank you! And, please give us a call if you or your team need a refresher on how we can work together to keep your members educated, informed, and generating non-dues revenue for your association. If your association isn’t on board yet, give us a call today and join your colleagues in 29 other states who have already found out how ChiroHealthUSA can help keep your members educated, engaged, more compliant AND profitable and supporting YOU!